Poster campaign

My poster series targets RMIT students and is intended as an outdoor campaign featured throughout the city campus, inclusive of the NAS hoarding and hallways of applicable buildings. The creative concept centres around positioning line, "The new language of RMIT", with punchy, thought-provoking headlines that frame key NAS features as part of a new city campus student vernacular, imagined as a result of the development. Drawing on the established RMIT visual language, I have chosen bold, quality imagery that supports the fresh, contemporary look and feel of the designs. By framing NAS and its features in this way, the content aims to incite interest in the project and compel students to engage with its impending facilities. 

LJ Donnelly