In line with a communications channel used by NAS, my eDM is applicable for the current project phase, targeting RMIT students via student emails. The angle is 'Hospitality Highlights', giving an overview of the publicised food and beverage outlets coming to New Academic Street. Adopting the established look and feel of NAS emails, I have chosen an informal, colloquial tone, food and people-focused imagery and a mix of supporting external links to enhance message resonance and engage students in a way that feels familiar for them. 

Email subject: NAS Student Update: Cheap eats, coffee spots, & a BAR!

LJ Donnelly